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Student-Athlete Self-Employment, Advertisements, and Promotions It is not permissible for a student-athlete to directly or indirectly endorse a commercial product or service of any kind. Under NCAA Bylaw 12.4.4, a student-athlete may establish his or her own business. However, the student-athlete may not use his or her name, photograph, appearance or athletics reputation to promote the business. Also, NCAA Bylaw 12.5.2.1 states that, after becoming a student-athlete, an individual is ineligible for intercollegiate athletics participation if he or she: (1) accepts any remuneration for or permits the use of his or her name or picture to advertise, recommend, or promote directly the sale or use of a commercial product or service of any kind; or (2) receives remuneration for endorsing a commercial product or service through the student-athlete's use of such product or service. View the complete Compliance Newsletter